Terms & Conditions

Acceptance of Terms

These Terms and Conditions ("Terms") constitute a legally binding agreement between you ("User", "Client", "you") and Ishwar B. Mule ("I", "me", "Service Provider"), operating at ishwarmule.site.

These Terms govern:

• Your access to and use of the website ishwarmule.site and all its content
• Any contact form submission or direct communication initiated through this website
• Any freelance, consulting, or professional services engagement agreed between you and Ishwar B. Mule

By using this website, you confirm that you are at least 18 years of age, have the legal capacity to enter into a binding agreement, and accept these Terms in full. If you are accessing this website on behalf of a company or organisation, you represent that you have the authority to bind that entity to these Terms.

Description of Services

This website serves as a professional portfolio and point of contact for Ishwar B. Mule, a digital marketing professional offering the following services:

• Search Engine Optimisation (SEO), including Generative Engine Optimisation (GEO), AI Search Optimisation (AIO), and Generative Search Optimisation (GSO)
• Pay-Per-Click (PPC) and Paid Media management on Google Ads and Meta Ads platforms
• Social Media Marketing (SMM) strategy and execution
• Lead generation, LinkedIn outreach, and webinar marketing
• Website and web application development using WordPress, Framer, and custom solutions
• Full-stack digital marketing strategy consulting
• Marketing analytics, performance reporting, and competitor analysis

The website itself is informational. It does not constitute an offer to provide services. All professional engagements are subject to a separate written agreement or Statement of Work (SOW) agreed between the parties prior to commencement of services.

Website Use & Acceptable Use Policy

3.1 Permitted Use

You may access and use this website for lawful personal and commercial purposes — specifically to review professional credentials, portfolio work, and to initiate contact for a potential business engagement.

3.2 Prohibited Use

You must not use this website to:

• Transmit any unsolicited commercial communications (spam), phishing attempts, or malicious content
• Attempt to gain unauthorised access to any part of the website or its hosting infrastructure
• Engage in any activity that could disable, damage, or impair the website
• Scrape, copy, reproduce, or republish any content from this website without prior written permission
• Use the website in any way that violates applicable local, national, or international laws or regulations
• Submit false or misleading information through the contact form
• Impersonate any person or entity, or falsely represent your affiliation with any person or entity
• Engage in any conduct that is defamatory, offensive, discriminatory, or otherwise objectionable

Intellectual Property Rights

4.1 Website Content

All content on this website — including but not limited to text, design elements, graphics, layout, code, and the portfolio logo — is the intellectual property of Ishwar B. Mule and is protected under:

• The Copyright Act, 1957 (India) and the Copyright (Amendment) Act, 2012
• The Copyright, Designs and Patents Act 1988 (UK)
• The United States Copyright Act (17 U.S.C.)
• UAE Federal Law No. 38 of 2021 on Copyrights and Neighbouring Rights
• The Berne Convention for the Protection of Literary and Artistic Works (international)

No part of this website may be reproduced, distributed, modified, or used commercially without express prior written consent.

4.2 Client-Commissioned Work

Unless otherwise agreed in writing in a separate engagement agreement:

• Work product created for a client (deliverables such as content, ad copy, SEO reports, website code) becomes the property of the client upon full payment of all agreed fees.
• I retain the right to reference the engagement as portfolio work (with client permission where applicable) and to describe the nature of services provided without disclosing confidential business information.
• Any pre-existing tools, frameworks, methodologies, templates, or intellectual property used to create deliverables remain the property of Ishwar B. Mule.

4.3 Third-Party Content

This website may contain links to third-party websites or reference third-party tools and platforms. I make no representation about such third parties and accept no responsibility for their content, privacy practices, or terms of service.

Professional Services & Engagements

5.1 Engagement Agreement

All professional services engagements must be formalised through a written agreement, proposal, or Statement of Work (SOW) accepted by both parties before work commences. No verbal agreement or exchange of emails alone constitutes a binding services contract unless explicitly agreed otherwise in writing.

5.2 Client Responsibilities

The client agrees to:

• Provide accurate, complete, and timely information, materials, and access required to deliver the agreed services
• Designate a primary point of contact with authority to provide instructions and approve deliverables
• Ensure that any third-party platform accounts, credentials, or assets shared are legitimately owned or licensed by the client
• Provide prompt feedback and approval within agreed timelines; delays caused by the client may affect delivery schedules

5.3 Revisions & Scope Changes

Work is delivered as per the agreed scope. Significant revisions or additions to scope will be quoted separately. Minor revisions within the original scope are included as agreed in the SOW.

5.4 Performance Guarantees

While I apply best practices and draw on proven experience, digital marketing outcomes are inherently subject to factors outside my control, including search engine algorithm changes, market conditions, competitor activities, and platform policy changes. I do not guarantee specific rankings, traffic levels, conversion rates, or revenue outcomes unless explicitly stated in writing in a specific engagement agreement.

5.5 Third-Party Platforms & Ad Spend

Where services involve management of paid advertising, any ad spend is billed directly by the advertising platform (Google, Meta, etc.) to the client's own payment method. I am not responsible for billing errors by third-party platforms, platform policy violations resulting from the client's own conduct, or platform downtime.

Payment Terms

Payment terms for professional engagements will be specified in the relevant SOW or proposal. General terms unless otherwise agreed:

• Invoicing: Invoices are issued at the commencement of each billing cycle, or upon milestone completion as agreed.
• Payment due: All invoices are due within 14 calendar days of the invoice date unless otherwise specified.
• Late payment: Overdue amounts may attract interest at the rate of 1.5% per month (or the maximum rate permitted by applicable law, whichever is lower) from the due date until the date of actual payment.
• Work suspension: I reserve the right to suspend delivery of services if payment is overdue by more than 14 days, without liability for any resulting delays or losses.
• Taxes: All fees are exclusive of applicable taxes (including GST in India, VAT in the UK/UAE, and applicable sales taxes in the USA). The client is responsible for any taxes applicable in their jurisdiction.
• Currency: Unless otherwise agreed, invoices issued to clients in India are denominated in INR; to US/UK/UAE clients in USD/GBP/AED respectively.

Confidentiality

Both parties agree to treat as confidential all non-public, proprietary, or sensitive information disclosed in the course of an engagement ("Confidential Information"). This includes but is not limited to:

• Business strategies, plans, and financial information
• Customer data, databases, and marketing data
• Login credentials and access to platforms
• Proprietary methodologies, tools, and processes

Confidential Information shall not be disclosed to any third party without the prior written consent of the disclosing party, and shall only be used for the purposes of fulfilling the engagement. This obligation survives termination of any engagement for a period of 3 years.

Exceptions apply where disclosure is required by law, court order, or regulatory authority — in which case the receiving party will notify the disclosing party as promptly as legally permissible.

Disclaimers & Limitation of Liability

8.1 Website Disclaimer

This website and all content on it are provided on an "as is" and "as available" basis without warranties of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, and non-infringement.

I do not warrant that the website will be uninterrupted, error-free, secure, or free of viruses or other harmful components.

8.2 Professional Services Disclaimer

Digital marketing services are provided in good faith based on current best practices. Results depend on numerous variables outside my control including search engine algorithms, market dynamics, client-side factors, and platform changes.

8.3 Limitation of Liability

Nothing in these Terms limits liability for death, personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law in the relevant jurisdiction.

Indemnification

You agree to indemnify, defend, and hold harmless Ishwar B. Mule from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising from or related to:

• Your violation of these Terms
• Your violation of any applicable law or the rights of a third party
• Content or materials provided by you that infringe third-party intellectual property rights
• Your improper or unauthorised use of any deliverables or services provided
• False or misleading information provided in connection with any engagement

Governing Law & Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of India, with primary jurisdiction in the courts of Maharashtra, India.

Where clients are located in other jurisdictions, additional mandatory consumer protection and data protection laws of those jurisdictions may apply and are respected by these Terms:

Dispute Resolution

Before initiating formal proceedings, both parties agree to attempt to resolve any dispute through good-faith negotiation for at least 30 days. If unresolved, disputes may be submitted to mediation or arbitration as mutually agreed. For clients in the EU/UK, alternative dispute resolution (ADR) options are available through the relevant national ADR body.

Consumer Rights by Jurisdiction

I respect and comply with mandatory consumer protection laws in all jurisdictions in which I operate. These Terms do not limit any mandatory statutory rights you have under the laws of your country:

• India: Consumer Protection Act 2019 rights apply. Consumers may approach the National Consumer Helpline (1800-11-4000) or a Consumer Disputes Redressal Commission.
• UK: Consumers have statutory rights under the Consumer Rights Act 2015, including the right to receive services with reasonable care and skill. Contact Citizens Advice for guidance.
• EU: EU consumers have rights under Directive 2019/771 on contracts for the sale of goods and Directive 2019/770 on contracts for digital content and digital services. 14-day cooling-off rights under the Consumer Rights Directive may apply.
• USA: Consumer protection laws vary by state. In California, the CLRA and UCL apply. Consumers may contact the FTC or their state Attorney General's office for concerns.
• UAE: Consumer rights are protected under UAE Federal Law No. 15 of 2020 Concerning Consumer Protection. Consumers may contact the Ministry of Economy.

Termination

Either party may terminate a professional services engagement by providing written notice in accordance with the notice period specified in the relevant SOW (typically 14–30 days).

I reserve the right to terminate any engagement immediately and without notice in cases of:

• Material breach of these Terms by the client
• Non-payment of invoices overdue by more than 30 days
• Client conduct that is abusive, threatening, or illegal
• Instructions to perform activities that violate applicable law, platform terms of service, or ethical marketing standards

Upon termination, the client shall pay for all work completed up to the date of termination. Provisions relating to intellectual property, confidentiality, limitation of liability, and dispute resolution shall survive termination.

Amendments

I reserve the right to modify these Terms at any time. Updated Terms will be posted on this website with a revised "Last Updated" date. For ongoing service engagements, material changes to Terms will be communicated with at least 14 days' notice.

Continued use of this website or continued engagement in services following the effective date of any amendments constitutes acceptance of the updated Terms. If you do not agree to any amended Terms, you should discontinue use of this website and notify me to wind down any active engagement.

For engagements governed by a separate written SOW or contract, the terms of that document will prevail over these general Terms in the event of a conflict.

Contact Information

For any questions, concerns, or notices under these Terms, please contact: